What are Female Swing Voters Saying About Romney’s New Television Ad?

In his “Too Many Americans” ad, which has began airing last week, Romney speaks directly to the camera and says, “President Obama and I both care about poor and middle-class families. The difference is my policies will make things better for them.”

The Republican-aligned group Resurgent Republic conducted focus groups and released its findings Monday. The results indicated that female swing voters are more likely to view Romney favorably after seeing the video.

“He seemed more real, more laid back, more compassionate,” one woman in the focus group said, according to the report.

“He cares about the poor and middle class families,” said another.

Other responses included: “[He's] more relatable,” “He has a plan,” “I actually believed what he said and want to know how he’s going to do it” and “[He] seemed caring.”

And this from Linda Hall, who is the pollster behind the focus group of women:

“Gov. Romney’s challenge in Wednesday’s debateis to convince these voters he is an acceptable alternative, and there’s evidence that suburban women could be more likely to do so given the 60-second TV ad where the Republican candidate speaks directly to camera,” DiVall wrote in a memo.

Tags: , , Swing Voters, TV Ad

Author:Spencer Iacono

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