The Myth of Romney’s Scorched Earth Attack Ads

We have been told by numerous pundits and talking heads that Romney has won a number of primary and caucus contests, particularly Florida and Michigan, due to some super PAC’s attack ads against Gingrich and Santorum. Gingrich and Santorum have both whinned incessantly about this. These stories have been told and repeated mindlessly for weeks now.
But like so many other headlines, these messages are patently false. Here’s the latest data, according to Associated Press and Pollster, on opposition spending by Super PAC’s…

Romney–$6.5M
Santorum–$12.2
Gingrich–$18.8
Paul–$133K

My point is simple. While many want you to think Romney is the king of negativity in his campaigning, the truth is that two other candidates are spending far more on negative/opposition messaging.

Tags: Myths, , Scorched Earth

2 Responses to “The Myth of Romney’s Scorched Earth Attack Ads”

  1. Frozone
    March 4, 2012 at 8:07 am #

    Paul’s numbers are low because he is not relying on PACs to do his “dirty” work. His ads have been the most effective and entertaining by far, getting the biggest bang for the buck, IMHO.

  2. Crystalf
    March 5, 2012 at 2:17 am #

    I agree with Frozone – Ron Paul’s ads have been VERY effective .. very good information presented in a way that people will watch .. and watch more than once! As for the numbers, yes, based on the media, I would have expected the numbers to be completely opposite — with Romney first, R Paul next and (with the exception of the Newt – Bain Capital “movie”) the other two with very small numbers .. There has been almost no talk about Santorum’s ads which have been frequent and extremely bombastic & false. I heard one on Rush’s show Friday which started off with “If Mitt Romney is selected as the Republican nominee, it will be a DISASTER! He agrees with Barack Obama on everything!” or something like that .. of course I quickly switched the station and chastised myself for allowing the channel to reside on Rush’s show more than a few minutes(!)

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