What is Targeted Display Advertising | Digital Marketing

Targeted display advertising is a major aspect of any digital marketing initiative. It refers to display advertising which is targeted to a business’ targeted niche. In digital marketing, the mode of targeted display ad is mostly the banner (video static images and HTML5) which is displayed on websites & applications. Such a form of advertising targets potential leads on the basis of different variable- like online habits or behavior, demographics and so on. Although often confused with PPC (Pay Per Click) which is measured through clicks, targeted display ad is actually charged by impression.

Top tactics used in targeted display advertising

Site retargeting

This display advertising tactic is specifically targeted to those potential leads who have already visited your site. When a person visits your site, it implies he has seen some potential in your service or product. Such visitors show better scope of conversion compared to those who haven’t visited your site yet.

Search targeting

In this case, leading digital marketing firms like foogleseo digital target your display advertisement towards those online users who have made searches online related to your service or product. Since they have already made queries for items related to your offerings, they are likely to be influenced by your banner ads.

Category contextual

Here a display advertisement campaign is primarily targeted to sites that feature products or service related to your site. A website that features items related to your offerings is visited by online users who need your service or goodies. And if you place your display banner on such a site, it will come to notice of these online users. This way, these online users may get inspired to visit your site to check whether your business can cater to them or not.

Keyword contextual

In this case, a display ad is targeted to online users on the basis of certain keywords that they read in online contents on social media, online forums or blogs.